Consumer Outreach

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One of the major initiatives of the Coalition is to bring advance care planning activities into communities throughout the state. Though many think of this as "consumer education," we refer to it as Public Engagement — providing ways for the public to take an active role in assuring high quality end-of-life care for themselves, their loved ones and their community. Towards this end, the Coalition has three major goals:

1. Promote group discussions on end-of-life issues through innovative materials and interactive group discussions in multiple settings — such as faith communities, senior centers, adult day care programs, classrooms, civic groups, health promotion workshops, self-help or support groups, and dozens of other places where local residents meet.

2. Help develop and support community coalitions, encouraging individuals and organizations to join forces to foster community-specific activities that promote advance care planning and good end-of-life care. See examples of existing California coalitions.

3. Bring advance care messages to diverse communities around the state through linguistically and culturally-appropriate educational materials, outreach plans for targeted populations, and support of groups and organizations with similar goals.

Speakers/Facilitators

Faith communities, senior groups, and healthcare and community organizations throughout California are looking for ways to help their members think about and prepare for end-of-life medical decisions. Two approaches can be particularly helpful:

  1. Host small group discussions. One such program is the California Coalition's "Talking It Over" series. Led by a lay facilitator, small groups of 10-15 people are guided through three one-hour sessions: "Exploring Your Personal Views," Talking With Loved Ones" and "Making Tough Decisions." These sessions include exercises that help participants reflect on their views and experiences with death and dying, and become more comfortable talking with their loved ones, their doctor and/or their clergy on this topic.
  2. To orient facilitators to the Talking It Over series, during 2000-01 the California Coalition conducted 13 trainings for more than 350 participants from Chico to San Diego. For information on trained discussion leaders in your area, contact the community coalition closest to you. More than 20 communities have active coalitions — individuals and organizations interested in promoting discussion about end-of-life issues with the public. (Click here for list of community-based coalitions).

  3. Hold an informational forum. Many people need more information about available services and related topics. Some ideas for session topics include:
    • Learning about hospice services
    • Palliative care — what we should expect from our healthcare providers
    • Advance directives — what these forms are and how to fill them out
    • Learning about organ donation
    • Funeral planning — home funerals, burial, cremation

Any of these topics can be offered — and most communities have experts available who know the subject. The best source is often your local hospice program. (Call toll-free: 1-888-252-1010 for a list of hospice programs in your area.) You can also check with the patient education department of your hospital, local colleges that have courses on Death and Dying, and the medical society in your area.

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Conversation Guide for Talking with Loved Ones

The California Coalition encourages individuals and families to talk about their wishes for medical care if they become seriously ill. While the Conversation Guide was developed to help an adult talk with his/her mother about her wishes for future medical care, it can be used to talk with any loved one. The guide gives suggestions on how to raise the issue, responses to concerns your loved one might express and questions to ask.

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Community Education Kit

Under the leadership of the Public Engagement workgroup, Community Education Kit was developed and is now available for use in a variety of ways by both lay persons and professionals. Also available in Spanish, the Kit includes three educational tools:

  • The Decisions Series — A six-part series of one-page articles about making decisions at the end of life. Ideal as church bulletin or newsletter inserts. 
  • Finding Your Way: A Guide for Medical Decisions Near the End of Life — A 13-page booklet to help individuals and their families plan before serious illness occurs, as well as face end-of-life decisions. Provided as a handout in adult classes, libraries and brochure racks, this booklet is also used by healthcare professionals when counseling patients. 
  • Talking It Over: A Guide for Group Discussions on End-of-Life Decisions — Designed for lay discussion leaders, the guide provides the format and exercises for three one-hour sessions: "Exploring Your Personal Views," "Talking with Loved Ones," and "Making Tough Decisions." The exercises used in Talking It Over are also available in Spanish and Tagalog. (One exercise — the Personal Reflection Survey — is available in Chinese and Vietnamese.)

The Community Education Kit is available for $20 to any organization in California; groups outside California may purchase the Kit for $35 (includes shipping/handling). 

Click on these links to preview the Decisions series or Finding Your Way booklet online, at the  Sacramento Healthcare Decisions website. Print  order form and mail in or order online. For additional information, call Sacramento Healthcare Decisions at (916) 851-2828.

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Caregiver Posters

The Coalition has available four different posters targeting caregivers that promote messages about early conversations, advance directives, pain management and palliative care. Available in English and Spanish, the 11 x 17 colorful posters are being distributed for use in community and healthcare settings by local end-of-life coalitions and the Latino Outreach Task Force, which helped develop the Spanish version. (The posters were produced jointly by the California Coalition for Compassionate Care and the Community-State Partnerships Initiative.) Click here to preview the posters and download the order form, or contact Sacramento Healthcare Decisions at 916-851-2828; glasmire@sacdecisions.org.

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Outreach to Diverse Communities

The California Coalition for Compassionate Care brings advance care planning messages to diverse ethnic and cultural communities through linguistically and culturally-appropriate educational materials, outreach plans for targeted populations, and support of organizations/groups with similar goals. Through these activities, individuals and families from diverse communities are becoming involved in reflection and discussion about their end-of-life wishes and concerns.

Hispanic/Latino outreach — statewide

  • QueensCare Health & Faith Partnership — With the help of grant funds, during 2000-02 the California Coalition partnered with this successful parish nursing program in Hollywood and metro-Los Angeles. Through the work of a part-time Hispanic health promoter, more than 5,000 Hispanics/Latinos in Los Angeles received helpful information about advance care planning through presentations and discussion groups in faith communities, senior centers, ESL classes, community organizations and home settings. 
  • Statewide Hispanic/Latino Outreach Task Force — representatives from Los Angeles, Pasadena, San Fernando Valley, San Jose, San Francisco, Santa Barbara and Santa Rosa have been sharing opportunities for collaboration, e.g., materials, trainings and media. Since fall 2000, the task force has:
    • Helped develop the Spanish version of a series of advance care planning and palliative care posters targeting caregivers. These colorful posters are being used in community settings (faith communities, libraries, and senior centers), as well as by healthcare organizations in clinics. 
    • Assisted the Coalition in conducting two trainings for 21 bilingual discussion leaders. (Projects in San Jose and San Francisco are interested in pursuing similar trainings in northern California once their outreach programs are further developed.)
    • Participated in several media events:  online interview with Latino.com, panelists on two Radio Bilingue "Linea Abierta" call-in talk shows, and KBBS Spanish-language radio station in Santa Rosa.

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Chinese outreach — San Francisco Bay Area

The Coalition participated on a 2001 committee of the American Cancer Society, Northern California Chinese Unit that developed a quality of life handbook for Chinese cancer patients and their families. The bilingual handbook includes information from the Coalition's educational materials and is available from ACS at 510-797-0600.

Coalition partner Sandy Chen Stokes was involved in several 2001 activities to bring information about end-of-life issues to Chinese Americans through the media:

  • Recruited World Journal (Chinese Daily News) to publish the 15-week Finding Our Way newspaper series in its national weekly Sunday magazine (circulation 350,000); with an introduction about the California Coalition.
  • Provided editorial oversight for Chinese translation of Finding Our Way (including recruiting volunteer translators).
  • Worked with World Journal staff in Silicon Valley and San Francisco to develop 15 local articles published in their Bay Area edition that featured caregivers, patients and healthcare professionals from the Chinese community.
  • Worked with San Francisco Bay Area Chinese television and radio stations to cover end-of-life issues, including hospice, advance directives, pain management and the California Coalition.

Mrs. Lee's Story

In August 2004, Mrs. Lee's Story: Medical Decisions Near the End of Life was developed as the result of a recent study conducted by the California Coalition for Compassionate Care. The study revealed that many Chinese families facing difficult medical decisions at the end of life believe that their choices are limited to only two options: aggressive life-sustaining measures or "giving up." Participants cited the lack of information available in Chinese on end-of-life care as a major reason for their confusion.

The 16-page booklet written in Chinese and English relates the story of 91-year old Mrs. Ming Lee to introduce health issues that concern Chinese elders and their families. It includes basic information on:

  • advance directives
  • advance care planning
  • pain management
  • hospice care

Coalition partner Sacramento Healthcare Decisions developed this new resource with guidance from an advisory committee of Chinese community leaders and health professionals. The Chinese section of the booklet can be read by people who speak Cantonese or Mandarin.

Chinese American Coalition for Compassionate Care (CACCC)

CACCC is dedicated to promoting advance care planning care and improving end-of-life care among Chinese Americans. To find out more or join CACCC, go to their website at www.caccc-usa.org or contact Judy Citko at (916) 552-7573 or Sandy Chen Stokes.

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Filipino outreach — San Francisco Bay Area

Members of St. Andrew Church, an active Filipino faith community near San Francisco, helped translate Talking It Over discussion tools into Tagalog, hosted and participated in a Helping People Prepare training. St. Andrews distributed the Decisions bulletins to their 500 members and held a series of Talking It Over discussions. Future plans include conducting additional discussion groups for Filipinos at St. Andrews and in settings throughout the Bay Area. 

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Lessons Learned 

For groups wanting to bring advance care planning messages to an unfamiliar cultural/ethnic group, the following suggestions may be helpful:

  • Find the believers — Identify organizations or individuals from the targeted group who have an interest in and/or passion for improving end-of-life care (e.g., a health professional, clergyperson or other spiritual leader, or a lay person who has cared for a dying family member).
  • Know your audience — Explain the materials, programs available to promote advance care planning. Find out which ones would be best for the group. (For example, if they hold regular discussion groups, or like to talk about topics in a group setting, Talking It Over is a good tool. If they prefer to receive information in writing or aren't ready for a discussion, the Decisions series is a particularly useful introduction to the topic. Or a nurse or social worker could have a class on advance directives. Finding Your Way can be a good discussion-starter for an individual with his/her family member or doctor.)
  • Enlist help of cultural experts — The best person to deliver the message (e.g., presenter, discussion group leader) is most often from the same culture as the group you are targeting.
  • Make use of the media — Talk with members of the ethnic/cultural group about the type of media most likely to reach this population (e.g., newspaper, radio, TV) and who has contacts with or is willing to approach them. Identifying people willing to share their personal stories can be a powerful tool when approaching the media, who often use personal experiences to capture the attention of their audience. Don't overlook the simpler approach of displaying posters with advance care planning messages (i.e., series of "caregiver ads" developed by Midwest Bioethics Center) or announcements of upcoming activities (e.g., discussion groups, presentations) in community settings (churches, community or senior centers, libraries, etc.).

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This web page was last updated on 3/21/07.

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